Sunday | 10-02-2022



  Once targets have been set and key messages defined, the selection of appropriate target audiences becomes the key to success. As financial markets are ever changing, the target universe is never completely known in advance, and there is an ongoing need for systematic market intelligence.

Based on agreed measures and objective criteria, target contacts are prioritised for their relevance to the client and for influence on the client’s objectives.

Contact management can then be organised in line with the client’s strategy. It will regulate the flow of information, provide a clear allocation of responsibilities and help to achieve the best use of management time. The external effect is the fair and appropriate treatment of market participants.