Tuesday | 12-05-2023



  audits An audit is an appraisal by a neutral third party. We can apply it to many aspects of financial marketing and communication. “Content” and “Distribution” are an important focus. Direction is provided by two questions:

- Which core statements did a programme or a measure provide to the market?

- Which market participants did a programme or measure reach?

Audits can be used at the outset of a client relationship and during work in progress. Typical applications are

- emergencies, e.g. at a critical stage during the development of a company, or
  evaluation of the effectiveness of a stand-alone project

- revision and further development of existing programmes, e.g. when altering
  the core statements following a change of strategy

- evaluation of ongoing programmes, e.g. checking progress during the
  programme period