Tuesday | 05-30-2023



  Successful marketing to financial markets first requires clear objectives, then an appropriate programme to achieve them and, finally, an honest appraisal of results.

A thorough discussion of the client’s business plan is the starting point of this process. It leads to an agreement of targets for marketing and communication. Comparing results against agreed measures will show to which extent the targets were achieved.

Following a systematic work process pays off: Objectives are clear and binding, individual measures will become targeted and more productive, evaluation of results takes place within the relevant framework. This approach underlies the client relationship, a programme and any project.